You probably don't need extra tools to connect Google Forms to your Slack channel

Photo by Cesar Carlevarino Aragon on Unsplash

One day came, and I have faced the challenge of how to post a new message on Slack when someone submits a Google Form. Well, not a challenge really. In the beginning, I thought to just plug in Zapier or any other tool like that.

But then I asked myself "I am a developer, am I not? Could it be done by using glue, duct tape and a hammer, like in old times?" And in fact, it could be.

Ash vs Evil Dead

Picture by Ash vs Evil Dead on Giphy

Step 1: Create a form

So yeah, here goes my form.

I know, I know, it is better to have a fully-featured bug tracker here, but I wanted to keep it simple for now. So the idea would be: whenever someone submits the form, I want to receive a message in Slack right away.

Step 2: A little bit of engineering

In the form editor there is a link called Script editor:

If I press it, a simple IDE will appear.

Meet Google Script!

GS is sort of like VBA (if you know what it is 🤪), but with ECMAScript syntax. I got the impression that GS was initially built to automate Google Sheets, but for other types of documents it also can do a trick or two.

Replace the content of the tab with the following listing:

function onFormSumbit(event) {
Logger.log("authMode=%s, source.getId()=%s", event.authMode, event.source.getId());
var items = event.response.getItemResponses();
for (var i in items) {
const item = items[i];
Logger.log("%s = %s", item.getItem().getTitle(), item.getResponse());

and press the Save button.

For now, this function is just a function. I can try to run the script by pressing the Run button, but I will only get an error message saying that event is undefined. I need to bind the function to the form submission event.

To do that, I go to Edit ➡️ Current project's triggers menu item. In the list of triggers I hit + Add trigger button located at the bottom.

A form will pop up then. I check if the function name is right, and also change Select event type to On form submit.

After I hit Save, I will be asked to grant permissions. Usual deal. In the list of triggers I can now see my trigger that was never executed before.

I go back to my form and fill it up, then submit:

In the list of triggers I can see that it was just executed a few moments ago:

If I proceed to My executions section, I can get the output of the script:

Wow, it works! What a twist!

Step 3: Wire up Slack

Before I go further, I need to set Slack up a bit. So, Slack allows posting a message to a channel, by providing a secret URL (Webhook). To create such webhook I need to create a Slack application first. So I go to Slack API panel and hit Create an App. Here I need to specify the app name and the workspace.

When the app is ready, I go to Add features and functionality and then click on Incoming Webhooks.

If Incoming Webhooks were not activated before, I activate them now. Then I scroll down to the list of hooks and hit the Add new Webhook to Workspace button. I need to specify the channel I am going to post the messages on. When all of this is done, I can see my hook in the list, and copy it's URL from there.

The URL should have a format of

Step 4: The code

Allright!! Time to write some cool stuff here.

I go back to my GS code editor and change the function like this:

function onFormSumbit(event) {
var items = event.response.getItemResponses();
var summary = '';
var severity = '';
for (var i in items) {
var item = items[i];
var title = item.getItem().getTitle();
var value = item.getResponse();
if (title === 'Tell us what happened') {
summary = value;
} else if (title === 'How severe the problem is?') {
severity = value;
if (summary) {
postMessage(summary, severity);
function postMessage(summary, severity) {
var message = {
"channel" : "react-calendar",
"text" : "Brace for impact! Another ticket is there: "+severity,
"attachments": [{
"text": ":fire: "+summary,
"footer": "<|See all issues>",
"mrkdwn_in": ["text"]
var options = {
"method" : "post",
"contentType" : "application/json",
"payload" : JSON.stringify(message)
return UrlFetchApp.fetch("", options);

⚠️⚠️⚠️ Please replace my stub URL with your own one! There is also a link to a spreadsheet with all the submissions, and its URL is stubbed as well.

Well, it is not a very brilliant code though, and it most definitely can be improved. Later. For now, I save the code in the editor and submit the form once again.

Aaaaaand nothing works. In the output of the execution, there is an error Exception: You do not have permission to call UrlFetchApp.fetch. Well, this happens because I created a trigger when there was no UrlFetchApp.fetch() call in the code. Since it needs elevated permission, my trigger does not work anymore.

I need:

  1. to revoke permissions of the script in my Google account,
  2. to kill the trigger and re-create it again (Google may get a bit paranoid and warn me that I should not trust the code I wrote a couple of minutes ago. And heck, Google is wise in that one).

As soon as this is done, I try to re-submit the form one more time.

Oh. My. Glob. It worked! Now I am not gonna miss another bug report ever!


Sometimes instead of rushing into a third-party overkilling solution, it may be preferable to utilize your engineering skills. Of course, this is always a trade-off, but if you have time, then why not dare?